services provided
ads design
ux design
ui design
web design
email design
e-commerce
Loaded.com, formerly CDKeys, is one of the largest digital game marketplaces globally, serving over 20 million users per month. I have been collaborating with their teams for more than seven years, supporting both product and marketing design across web, email and promotional campaigns.
This is long-term, high-volume design inside a fast-moving, high-traffic environment.
Operating at this scale introduces structural complexity. The platform contains thousands of games, multiple platform categories, regional offers and time-sensitive promotions. Navigation and discoverability are critical.
One of the key redesign efforts I contributed to was restructuring the main header navigation and mega menu system. These components needed to handle:
The challenge was not just visual. It was architectural. The system needed to scale, remain flexible and make discovery easier for millions of users.
At the same time, marketing and sales teams required constant campaign support, landing pages and high-volume email production.
For large ecosystems, clarity drives performance. I focused on:
Because traffic volume is significant, even small UX improvements have meaningful impact. This required consistency, speed and cross-functional coordination. Parallel to product improvements, I collaborated closely with:
This was continuous product refinement rather than a one-time redesign.
At this level, reliability and clarity matter as much as creativity.
olivia jovita
Marketing Operations Manager at Loaded
service provided
e-commerce, ux design, ui design, email design, landing page design
