services provided
logo & branding
package design
art direction
Brand Development
ux & Web design
e-commerce
bee’s care is a natural cosmetics brand I founded and built from the ground up. I was responsible for everything, logo, branding, packaging, e-commerce UX, website development and ongoing optimization.
What makes this project special is not just the design, but the evolution. It’s a long-term brand journey shaped by real customers, real feedback and continuous refinement.
Bee’s Care is rooted in traditional recipes over 100 years old. The initial challenge was clear, how do we communicate heritage and trust without looking outdated.
The audience is primarily women aged 25 to 40. They value natural ingredients and authenticity, but they also expect clarity, simplicity and modern aesthetics.
The brand needed to feel timeless, but commercially strong. The balance had to be precise:
Instead of designing a fixed identity, I treated bee’s care as a living brand.
In the early stage, the positioning leaned into warmth and tradition. As the brand gained traction and audience trust, the identity evolved into a cleaner, more refined and more scalable direction. Rather than redesigning for aesthetics, every change had a purpose. Every update was informed by:
The website is fast, structured and continuously optimized. Product pages evolve as we learn more about what customers respond to. I handled all design and development across both physical and digital touchpoints.
The brand did not jump from version one to perfection. It improved step by step, based on real-world performance. And it will continue to improve and grow year by year.
Ivana Soldatovic
CEO & Founder at bee’s care
